Stichd X levi's x impra.studioEmbroidery bar for Levi’s in Germany and Spain.
The Challenge
How can a purchase become a personal experience?
For Levi’s, the goal was to create a memorable retail activation that would make the customer experience more personal — while strengthening the connection between the brand and its community.
The Concept
Introducing the Embroidery Bar.
We created an on-site embroidery experience where customers could personalise their Levi’s purchase with their own initials. A simple addition to the product became an interactive moment that made each item feel uniquely theirs.
The Production
From idea to on-site activation.
We brought the Embroidery Bar to life across Spain and Germany, taking care of the production and on-site personalisation. The activation was designed to seamlessly fit into the retail environment while keeping the focus on craftsmanship and individuality.
The Experience
Personalisation, right after purchase.
After purchasing their item, customers could visit the Embroidery Bar and have their initials embroidered on-site. This transformed a standard purchase into a personal, memorable experience.
The activation ran for three weeks and also included an influencer event, extending the experience beyond the retail floor.
The Result
Three weeks. Two markets. One personalised experience.
The Embroidery Bar was activated across Spain and Germany, giving customers the opportunity to personalise their Levi’s pieces directly after purchase.
3 weeks
Activation period
2 markets
Spain & Germany
On-site
Personalised embroidery
+ Influencer event
Extending the brand experience beyond the store
Services
Brand Activation
Embroidery
On-site Personalisation
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