Personalised Sleep Mask Experience

Swiss Sense x vtwonen x Dore & Rose x Impra Studio

The Challenge

How can a beautiful gift become truly personal?

For the launch of the Swiss Sense x vtwonen collaboration, Dore & Rose sleep masks were selected as a special gift for guests.

Together with Dore & Rose, we created a personalisation experience that added an extra layer of attention and craftsmanship to the gifting moment.

The Concept

A personal touch, made on-site.

Impra Studio created and produced an on-site personalisation experience where Dore & Rose sleep masks were personalised live for guests.

Using a special technique, the Dore & Rose makers added a unique detail to each sleep mask — turning an elegant gift into a personal keepsake.

A simple gesture that made the gifting experience feel considered, exclusive and memorable.

The Production

From planning to personalisation.

Impra Studio was involved in the experience from concept to execution.

We thought along about the complete guest journey, including routing, planning, setup and on-site coordination, ensuring that the personalisation moment fitted naturally into the launch experience.

On location, the Dore & Rose makers brought the concept to life by personally customising each sleep mask.

The result was a seamless experience combining craftsmanship, personalisation and thoughtful event production.

The Experience

Personalise it. Gift it. Take it with you.

Guests could experience the personalisation process up close, while the Dore & Rose makers transformed each sleep mask into a unique gift.

The live craftsmanship created a moment of interaction and anticipation — with each guest leaving with a personalised sleep mask to take home.

A small, tactile experience that gave the launch a personal signature.

The Result

A unique gifting moment.

The collaboration between Swiss Sense, vtwonen, Dore & Rose and Impra Studio resulted in a refined on-site personalisation experience — turning a beautiful sleep mask into something uniquely personal.

Swiss Sense x vtwonen
Launch experience

Dore & Rose
Premium sleep masks & makers

Impra Studio
Creative production & experience design

On-site
Live personalisation

Personalised
A unique detail for every guest

Experience Design
Routing, planning & on-site coordination

Takeaway
A personal gift with a lasting impression

Services

Creative Concept
Event Activation
Personalisation
Experience Design
On-site Production
Routing & Planning
On-site Coordination

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